Digital marketing audit
A digital marketing audit that ends in a plan
Every online channel reviewed, scored and benchmarked against your competitors, then ordered into what to fix first.
Findings are useless without an order to fix them in.
What the audit tells you
A digital audit answers three questions. Where are you actually visible, where is money leaking, and what would move the needle fastest.
I review each channel the way a customer meets it and the way the budget is spent, then benchmark you against the businesses you lose work to. Every area gets a plain assessment rather than a colour coded chart with no conclusion.
You finish with a prioritised action plan, usually across the next six months, so the audit turns into work rather than a document.
From £950
Around one to two days of research, with the written report about a week later. A social media only audit starts at £495.
See how I price everythingWhat I review
01
Website and technical health
Structure, speed, mobile experience and whether the pages answer buyer questions.
02
Search visibility
Rankings, keyword gaps and the searches your buyers use that you do not appear for.
03
Content
What you publish, whether it maps to the buying journey, and what is missing.
04
Email marketing
List health, automation, deliverability and the follow up that is not happening.
05
Organic and paid social
Consistency, reach mechanics, spend efficiency and what competitors are doing better.
06
Analytics and tracking
Whether your data is trustworthy and whether conversions are actually being recorded.
★★★★★
We used Sarah Ward for some extensive deep diving on a marketing plan. She was professional and very thorough. I would recommend for sure.
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What a digital audit includes
The full checklist, how long it takes and what the report should contain.
Digital marketing consultant
Ongoing independent direction once you know what needs fixing.
Full marketing audit
Wider than digital, covering positioning, market and messaging too.
See an audit in practice
A full audit and six month plan for a Chelmsford estate agency.
Common questions
Want to know what your digital marketing is really doing?
Tell me which channels you are running and I will tell you whether an audit would pay for itself.