Digital marketing consultant
A digital marketing consultant who is not selling you channels
Independent advice on where your digital budget should go, why, and what to stop doing. You work with me directly, not an account manager.
No retainer you cannot leave.
What a digital marketing consultant gives you
Most SMEs do not have a digital problem, they have a priorities problem. There is a website, a bit of SEO, some social, maybe an agency running ads, and nobody joining it up or asking whether it is earning its keep.
I look at the whole picture, decide which channels are genuinely worth your money at your size and in your market, then write the plan that gets you there. Where something is not working, I will say so plainly.
You get direction you can act on, whether your team delivers it, your agency does, or I stay involved and help.
From £300 per day
Most projects are quoted as a fixed fee so you know the cost before we start.
See how I price everythingWhat I cover
Website and conversion
Whether the site explains what you do, ranks for the right things and turns visitors into enquiries.
SEO and content
The searches your buyers actually use, the pages you are missing, and a content plan you can sustain.
Email and CRM
Using the list you already have properly, with sequences that follow up rather than shout.
Organic and paid social
Which platforms are worth your time, what to post, and whether paid is the right lever yet.
Paid media oversight
Briefing, budgets and holding agencies or freelancers to account against clear targets.
Measurement and reporting
Analytics and tracking set up so the numbers answer the question you asked.
★★★★★
We used Sarah Ward for some extensive deep diving on a marketing plan. She was professional and very thorough. I would recommend for sure.
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How to choose a consultant
The questions to ask and the warning signs before you sign anything.
B2B lead generation for SMEs
A practical process for building a pipeline beyond referrals.
Digital marketing audit
Start with a scored review of every digital channel and a six month action plan.
Marketing strategy
The full written strategy that sits above the digital detail.
What it costs
Day rates and fixed project fees, published so you can budget.
Common questions
Not sure which digital channels are worth it?
Tell me what you are running now and where the budget goes, and I will tell you honestly what I would change first.