Clear strategy. Practical marketing. Measurable progress.
Freelance marketing consultant for ambitious SMEs
I am Sarah Ward, a Chartered Marketer with more than twenty years in marketing. I help small and medium businesses stop guessing, get a plan they understand, and act on it.
No jargon. Just a plan that works.
Sound familiar?
Most SMEs do not have a marketing problem. They have a clarity problem.
Recognise any of these?
Marketing happens in bursts
Activity picks up when someone has time, then stops. Nothing compounds, so nothing really works.
No one owns the plan
You have a capable team or a capable agency, but no one is setting direction or holding it together.
You cannot tell what is working
Money goes out across several channels and the reporting never quite answers the question you asked.
The message has drifted
What you say about yourselves no longer matches what you are actually good at, or who you want to sell to.
Services
Five ways I work with SMEs
Pick the level of support that fits. Most people start with an audit or a strategy, then decide how involved they want me to be afterwards.
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Marketing strategy
A clear, written strategy built on research rather than guesswork, so you know what you are doing next quarter and why.
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Fractional Marketing Director
Senior marketing leadership for a few days a month, giving you direction, accountability and someone to steer the team.
Read more about Fractional Marketing Director
Marketing audits
An honest look at what you are doing now, what is working, what is wasting money, and what to fix first.
Read more about Marketing audits
Digital marketing consultancy
Independent advice on website, SEO, content, email, social and paid, so your digital budget goes where it earns its keep.
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Mentoring and team support
Practical mentoring for marketing managers and business owners who want to build confidence and capability in house.
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Freelance delivery
Hands-on marketing when you need an extra pair of experienced hands, from content and social to campaigns and copy.
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Social media audit
Every channel reviewed and scored against your competitors, with a plan for what to stop, change and start.
Read more about Social media audit
Small business marketing
Senior help sized for a business with no marketing team, and a plan written for the time and budget you actually have.
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Manufacturing and engineering
Marketing for technical businesses with long sales cycles, making what you make easy to find and easy to buy.
Read more about Manufacturing and engineeringHow it works
Discover, Audit, Plan, Act
A simple four step process. You always know where we are and what happens next.
01
Discover
We start with a conversation about your business, your customers and what you actually need marketing to do. No pitch, no jargon.
02
Audit
I look at what you have now, from positioning and messaging to channels, competitors and the numbers, and tell you plainly what is working.
03
Plan
You get a written plan with priorities, owners and timings, built around your budget and your team rather than an ideal world.
04
Act
I either hand the plan over with everything your team needs, or stay involved and help deliver it. Then we review and adjust.
Free marketing health check
How hard is your marketing working?
Fifteen questions, about three minutes. You get a marketing effectiveness score out of 100, a breakdown across five areas and three specific things I would do next.
No cost. No sales pitch.
★★★★★
We used Sarah Ward for some extensive deep diving on a marketing plan. She was professional and very thorough. I would recommend for sure.
Selected work
Marketing that made a measurable difference
Real clients, real numbers.
Home Partnership
A full marketing audit and six month plan for a Chelmsford estate agency
Sales, lettings and mortgages under one roof, with a reputation far stronger than the marketing around it.
91%
Read the case studyThree Point
Consistent organic social media for a retail design agency
A year of planned, consistent organic content across four channels, with social becoming a real source of website traffic.
12 to 15%
Read the case studyThree Point
An SEO-led Learning Centre that reached page one in four months
An inbound content hub answering the questions customers actually ask, built on their own website.
4 months
Read the case studyCommon questions
Let us work out what your marketing should be doing
A short, no pressure discovery call. If I am not the right fit I will say so and point you somewhere better.