Marketing strategy
A marketing strategy you will actually use
Research led, written down and built around your budget and your team. You finish with priorities, not possibilities.
Strategy first, tactics second.
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What a strategy from me looks like
Most marketing plans fail because they start with channels. I start with your customers, your market and what you are genuinely better at, then work out where your effort should go.
You get a document written in plain English that your team can pick up and run with. It says what to do, in what order, who owns it and how you will know whether it worked.
If you would rather I stayed involved to help deliver it, I can. If you would rather take it in house, the plan is written so you can.
From £1,250
Priced on the depth you need, the size of the business and the size of the budget the plan has to direct.
See how I price everythingWhat is included
Scope flexes with your business, but a full strategy usually covers all of this.
Market and competitor research
Where you sit against the businesses you lose work to, and what they are doing that you are not.
Positioning and messaging
What you stand for, said in a way that means something to the people you want to sell to.
Buyer personas
Who buys, what they worry about, and what actually moves them from interested to in touch.
Content pillars
The handful of themes you own, mapped to the personas and to each channel.
Channel plan and budget guidance
Where to spend, where to stop, and what a sensible split looks like for your size of business.
A prioritised roadmap
Usually six months, with owners and timings, so the plan survives contact with a busy week.
★★★★★
We used Sarah Ward for some extensive deep diving on a marketing plan. She was professional and very thorough. I would recommend for sure.
You might also want
Marketing audit
Start with an honest look at what is working now before committing to a plan.
Fractional Marketing Director
Keep senior direction in place month to month once the strategy is agreed.
Marketing plan template
The structure I use, section by section, if you would rather write the plan yourself first.
B2B lead generation for SMEs
How to build a pipeline that does not depend on referrals.
Common questions
Ready for a plan you can act on?
Tell me where you are now and I will tell you honestly whether a strategy is the right next step.