Work
A body of work, not a highlight reel
A mix of recent consultancy work and longer-standing client projects. The approach has not changed much, and neither have the fundamentals.
Different sectors, same method.
Recent consultancy work
Home Partnership
A full marketing audit and six month plan for a Chelmsford estate agency
Sales, lettings and mortgages under one roof, with a reputation far stronger than the marketing around it.
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Auction company
Setting the marketing direction for an auction company
A full audit, a five year view of the market and a strategic marketing plan, with ongoing fractional CMO leadership to build capability in house.
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Sync'd Workplace
Launching a B2B workplace health brand from a new domain to page one
Positioning, website, search strategy and measurement for a UK employer offer on menstrual health and menopause at work.
6.2%
Read the case studyKind words from clients
★★★★★
We used Sarah Ward for some extensive deep diving on a marketing plan. She was professional and very thorough. I would recommend for sure.
Jo Williams, Home PartnershipRead the case studySelected earlier work
Client projects delivered over a longer period, from brand repositioning and digital transformation to social media, SEO content and sales collateral.
Your Workspace
Repositioning a B2B workplace technology business as a market leader
Board level marketing leadership, a complete rebrand and a digital transformation for a smart storage and workplace technology company.
+40%
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Three Point
Consistent organic social media for a retail design agency
A year of planned, consistent organic content across four channels, with social becoming a real source of website traffic.
12 to 15%
Read the case studyThree Point
An SEO-led Learning Centre that reached page one in four months
An inbound content hub answering the questions customers actually ask, built on their own website.
4 months
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POPAI UK & Ireland
Joining up social, email and events to grow engagement for an industry association
One joined-up approach to member engagement, event attendance and new member acquisition for the retail display industry body.
+150%
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Kamset
Repositioning an eco-friendly print substrate through tactile dimensional storytelling
A recyclable storytelling mailer that proved print quality and sustainability credentials in one piece, built for direct mail and the sales meeting alike.
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KGK Genix
Bringing social channels in line with a newly merged brand
A multidisciplinary agency fresh from a merger, needing one voice across several very different platforms.
+20%
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SMP Group
Dimensional direct mail that turned an expo sponsorship into a lead generation campaign
A premium, data-capturing invitation campaign that made SMP's Champagne Bar at Retail Design Expo a planned destination for clients and prospects, with over 40% of recipients responding.
40%+
Read the case studySMP Group
An exhibitions and events brochure that became a lead generation staple
Planning, copywriting and design for a new team that needed to introduce itself properly.
Read the case studySMP Group
A case study annual used in pitches, tenders and at exhibitions
A subtle way to show a very broad offering, designed to work in print and on screen.
Read the case studyWant something like this for your business?
Tell me what you are trying to shift and I will tell you how I would approach it.