Social media audit
A social media audit that tells you what to stop doing
Every channel reviewed and scored, your competitors benchmarked, and a straight answer on whether any of this is bringing you enquiries.
Posting more is rarely the answer.
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What the audit answers
Most SMEs running social media are busy and unsure. There is a posting schedule, some of it performs, nobody can say which parts are worth the effort, and the honest question underneath is whether the whole thing is generating anything at all.
The audit answers that. I look at each channel the way your audience meets it and the way the numbers actually behave, benchmark you against the businesses competing for the same attention, and separate what is working from what is habit.
You end up with a prioritised plan: what to stop, what to change, what to start, and which single channel deserves most of your time. It is deliberately short on charts and long on decisions.
From £495
Includes the written report and a call to talk it through. If you want your wider digital marketing reviewed at the same time, a full digital audit starts at £950.
See how I price everythingWhat the audit covers
01
Goals and what success should look like
What the channels are supposed to achieve, and whether anyone has ever said so out loud.
02
Channel by channel review
Profile setup, consistency, posting frequency and whether each platform is worth keeping.
03
Audience and reach
Who is actually seeing you, whether they are the people you sell to, and how that has moved.
04
Content assessment
What you post, what performs, what falls flat, and the formats you are not using.
05
Message and tone of voice
Whether you sound like one business, and whether that business is one people would buy from.
06
Competitor benchmarking
How three or four comparable businesses are performing, and what they are doing that you are not.
07
Engagement and community
How conversations are handled, response times, and the enquiries hiding in your inbox.
08
Measurement and tracking
Whether social traffic and enquiries are being recorded at all, and whether the numbers are trustworthy.
09
Resource and workflow
Who does the work, how long it takes, and whether the process is survivable.
10
Prioritised action plan
A sequenced list of what to do first, with the reasoning, so the audit turns into work.
★★★★★
We used Sarah Ward for some extensive deep diving on a marketing plan. She was professional and very thorough. I would recommend for sure.
Common questions
Not sure your social media is earning its time?
Tell me which channels you run and roughly how much time they take, and I will tell you whether an audit would be worth it.