Free marketing health check
How hard is your marketing working?
Fifteen questions, about three minutes, and a straight answer. You will get a marketing effectiveness score out of 100, a breakdown across five areas, and three specific things I would do next if this were my business.
Honest answers give better results.
What it looks at
Five areas that decide whether marketing works
Most SMEs are not short of marketing activity. They are short of direction, visibility and ownership. The health check scores all five so you can see which one is holding the rest back.
Direction
Whether your marketing knows who it is for and what it needs to achieve.
Activity
Whether what you are doing is planned and consistent, or reactive and scattered.
Performance
Whether you can see what is generating enquiries, customers and revenue.
Message & Content
Whether your message lands and your content earns its place.
Resource
Whether marketing has the ownership, time and budget to actually work.
The health check
Answer honestly, not optimistically
There are no trick questions and no wrong answers. Pick whichever option is closest to how things actually are right now.
Fifteen questions. About three minutes.
Answer honestly rather than optimistically. You will get a score out of 100, a breakdown across five areas of your marketing, and three specific things I would do next.
No score is a bad score. It is a starting point.
What happens next
A score, then a sensible next step
Your results appear on screen straight away and land in your inbox. What you do with them is entirely up to you.
01
Answer fifteen questions
Direction, activity, performance, message and resource. About three minutes.
02
Get your score and breakdown
Your score out of 100, your strongest area, your biggest opportunity and three actions.
03
Act on it, with or without me
Take the actions yourself, or book a call and we will work out the order to tackle them in.
Questions about the health check
Already know your marketing needs a proper look?
The health check is a useful starting point. If you want the full picture, a marketing audit digs into your data, your competitors and your channels, and gives you a prioritised plan.