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Marketing consultant for small businesses

Senior marketing help, sized for a small business

No account managers, no retainer you cannot get out of, and no plan that assumes a team you do not have. Just someone experienced working out what to do next, and why.

Small budgets punish scattered marketing the hardest.

Sarah Ward, Chartered Marketer, listening to a small business owner describe their marketing

What working with me looks like

Most small businesses are not short of marketing ideas. They are short of time, and short of anyone senior enough to say which three of the twenty ideas actually matter this quarter. So everything gets a little attention, nothing gets enough, and the results stay flat.

I start by finding out where you are: what has been tried, what your customers respond to, where enquiries genuinely come from, and what a realistic budget looks like. Then we agree a small number of things worth doing properly.

You get a plan written for the resource you have, not the resource an agency wishes you had. If you want help delivering it, I can pick up the parts you cannot, on a set number of days a month. If you would rather run it yourself, that is a perfectly good outcome and it is how plenty of clients work.

From £495

A social media audit at £495 or a full marketing audit at £950 are the smallest sensible starting points. There is no minimum engagement.

See how I price everything

Common reasons small businesses call

  • Marketing happens, results do not

    Plenty of activity, no clear line between any of it and the enquiries coming in.

  • Nobody owns it

    Marketing is squeezed in around someone's real job, so it is always the thing that slips.

  • The budget feels wasted

    Money going out on ads, tools or a retainer with no way of knowing whether it is working.

  • Growth has stalled

    What worked at your last size has quietly stopped working at this one.

  • The website does not sell

    People arrive, read a bit and leave without ever getting in touch.

  • You are ready to hire, but not sure who

    Working out whether you need a junior, a freelancer or a few senior days a month.

★★★★★

We used Sarah Ward for some extensive deep diving on a marketing plan. She was professional and very thorough. I would recommend for sure.
Jo Williams, Home Partnership

Common questions

Running the marketing on top of everything else?

Tell me what you have tried and what is not moving. Thirty minutes, no pitch, and at least one useful thing to act on either way.