Essex and across the UK
Freelance marketing consultant in Essex
Senior marketing thinking for Essex SMEs, without hiring a marketing director or signing an agency retainer. I am based in Essex, work in person across the county and remotely with businesses anywhere in the UK.
Local enough to sit round your table.

What most Essex SMEs are dealing with
Marketing is happening. Someone capable is doing it, usually alongside another job. Nobody is certain whether it is working, and the numbers do not tell a clear enough story to decide what to stop.
A full-time marketing director is too big a step. An agency retainer buys activity before anyone has agreed what the activity should be. What is missing is direction, and that is the part I do.
I am a Chartered Marketer with over twenty years across retail, manufacturing, property and professional services. You get me on the work, not an account manager relaying it.
How I work with Essex businesses
Five ways in, depending on whether you need the plan, the check or the hands.
Marketing strategy
A plan built on what your customers actually buy on, with priorities you can act on this quarter.
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Marketing audit
An honest read on what is working, what is wasting money and what to fix first.
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Fractional marketing director
Senior direction a few days a month, without the cost of a full-time hire.
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Marketing mentoring
Support for the capable person already doing your marketing, so they grow into the role.
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Freelance delivery
Content, social, SEO and campaigns delivered properly when capacity is the problem.
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Where I work across Essex
In-person work happens across Essex and the surrounding area. If you are outside these towns I work with you remotely, anywhere in the UK, and the approach is exactly the same.
- Chelmsford
- Colchester
- Southend
- Basildon
- Braintree
- Maldon
- Thurrock
- Rayleigh
- Clacton
- Bishops Stortford
- Saffron Walden
★★★★★
We used Sarah Ward for some extensive deep diving on a marketing plan. She was professional and very thorough, I would recommend for sure.
Read more before you get in touch
Marketing support for Essex SMEs
How a freelance consultant works with local businesses, and what a first engagement looks like.
Consultant or agency?
An honest comparison of what each gives you, what it costs and how to choose.
Selected work
Case studies from retail design, manufacturing and property businesses.
Common questions
Based in Essex and want a straight answer?
Tell me where your marketing is stuck and I will tell you what I would do first, and whether you need me at all.