Marketing audits
An honest audit of your marketing
What is working, what is quietly wasting money, and what to fix first. No diplomatic fog, and no report that sits in a drawer.
You will not agree with all of it. That is the point.
What an audit gives you
An audit is the fastest way to find out whether your marketing is underperforming because of the plan, the execution, or simply because nobody has looked at the numbers in a while.
I review what you have from the outside in, the way a customer meets you, and from the inside out, the way the budget is actually spent. Then I tell you plainly what I found.
You get findings, priorities and a plan, usually across the next six months, so the audit turns into action rather than a talking point.
From £950
Around one to two days of research, with the written report about a week later. A social media only audit starts at £495.
See how I price everythingWhat I look at
Market and external forces
A PESTLE view of what is shaping your market, so the plan is not built on last year's conditions.
Competitor benchmarking
Organic and paid activity from the businesses you lose work to, side by side with yours.
Positioning and messaging
Whether what you say matches what you are good at, and whether it lands with the right buyer.
Website, SEO and content
Visibility, structure and whether your content answers the questions customers are actually asking.
Social and review platforms
Consistency, reach mechanics and the themes coming through in what people say about you.
Personas, SWOT and priorities
Who you are selling to, where you are exposed, and the order in which to tackle it.
★★★★★
We used Sarah Ward for some extensive deep diving on a marketing plan. She was professional and very thorough. I would recommend for sure.
Common questions
Want to know what is really working?
Tell me what you are spending and where, and I will tell you whether an audit would pay for itself.