Sync'd Workplace
Launching a B2B workplace health brand from a new domain to page one
Positioning, website, search strategy and measurement for a UK employer offer on menstrual health and menopause at work.
Across B2B websites, the average organic click-through rate across all search impressions typically sits between 1.5% and 2.5%. Within weeks of launch, Sync'd Workplace was achieving more than double that.
- 6.2%
- average click-through rate from Google search, against a 1.5% to 2.5% B2B benchmark
- 13.7%
- homepage click-through rate from search
- 8 weeks
- from a brand new domain to page one positions
- Top 3
- for lunch and learn and presenteeism support searches
The brief
Sync'd Workplace needed a B2B presence of its own, clearly separate from the consumer Sync'd app, speaking to HR directors, people leaders and operations managers at UK employers.
It was a brand new domain in a sensitive and emerging area, so the challenge was to build trust, credibility and search visibility quickly, without any existing authority to lean on.
What I did
- Commercial positioning that separated the employer offer (CPD-accredited manager training, policy and action plan support, and workplace certification) from the consumer app.
- A search-led site structure built around what HR teams actually look for: legal duties and the Equality Act, risk assessments, the cost of presenteeism and condition-specific guidance for endometriosis, PMOS, adenomyosis and fibroids.
- An employer cost calculator that turns presenteeism research into a figure a finance director recognises.
- Conversion-focused pages for lunch and learn sessions, masterclasses and employer packages.
- Technical SEO, structured data and consent-aware Google Analytics, so the site is measured properly from day one.
The result
- Google began showing the site within weeks of launch, with page one positions on specialist employer queries inside two months.
- Search visitors click through at 6.2% on average across all impressions, more than double the typical B2B benchmark of 1.5% to 2.5%, rising to 13.7% on the homepage.
- A dependable inbound route for workshop, training and package enquiries, measured in Google Analytics.
Figures from Google Search Console, August to October 2026. Benchmark based on typical B2B organic search averages across all impressions.
The homepage, on desktop and mobile
A clear employer proposition up front, with a single next step for HR and people leaders, built to work just as well on a phone. Hover to pause.
We absolutely love the website, SLD Marketing completely smashed it. Starting from scratch with a brand-new domain and already ranking in top spots on Google has blown us away. We couldn't have asked for more from the whole experience, and we would recommend Sarah to anyone.
Could your marketing do with this kind of attention?
Tell me where you are now and I will tell you honestly what I would do first.