Three Point
Consistent organic social media for a retail design agency
A year of planned, consistent organic content across four channels, with social becoming a real source of website traffic.
- 12 to 15%
- of monthly website traffic came from social
- +161%
- LinkedIn followers
- +204%
- Instagram followers
- +24%
- Facebook followers
The brief
Three Point are a retail design agency specialising in temporary and permanent display activations. Social media was managed in house, which meant it happened when someone had a spare hour.
They wanted engagement, new followers and sales enquiries, and they wanted to stop starting from a blank page every week.
What I did
- A social media calendar, with content planned and created one to two weeks ahead for each channel. That is still how I run social media today.
- Content varied deliberately by subject type, so the feed does not become one long advert.
- Hashtag research and a defined hashtag approach for reach.
The result
- Over a year of consistent organic content, with social becoming a dependable share of monthly website traffic.
The content in the feed
Planned content, varied by subject, so each channel keeps its own rhythm rather than repeating the same post.
Could your marketing do with this kind of attention?
Tell me where you are now and I will tell you honestly what I would do first.