KGK Genix
Bringing social channels in line with a newly merged brand
A multidisciplinary agency fresh from a merger, needing one voice across several very different platforms.
- +20%
- website traffic from social in six months
- 11 to 15%
- of monthly website traffic from social
- 23,790
- LinkedIn impressions in six months
- +31%
- Instagram followers, organically
The brief
KGK Genix provide creative, print, project management and installation solutions. Fresh from a company merger, they needed their social channels brought in line with the new brand and given a distinct voice on each platform.
They were also struggling to create and share content consistently, so they asked me to look after the channels with the aim of growing followers, improving engagement and generating leads.
What I did
- A social media calendar with content planned one to two weeks ahead per channel, so posts stay varied across subject types and go out consistently.
- Tone of voice matched to the new brand and adapted for each platform.
The result
- Followers up across every channel, and website traffic from social up within six months.
The channels in action
One brand voice, adapted to suit how people use each platform.
Related
Could your marketing do with this kind of attention?
Tell me where you are now and I will tell you honestly what I would do first.