SMP Group
A case study annual used in pitches, tenders and at exhibitions
A subtle way to show a very broad offering, designed to work in print and on screen.
The brief
SMP Group are a printing company offering large format and volume graphics for the outdoor, retail and brand markets. With such a wide product and service offering, they wanted a subtle way to show existing clients and prospects what they were capable of.
It had to work as a sales tool and stand alone as visual proof of credibility.
What I did
- Creative design.
- Graphic design.
- Content copywriting.
- Supplied both digitally and as a printed book, so it could be posted to customers, used in sales pitches and included in tender responses.
The result
- The annual became an integral part of SMP's marketing toolkit, used in client meetings, tender presentations and at events and exhibitions.
No performance percentages are claimed for this project, because none were measured.
Inside the annual
A stripped back cover, a contents page that hints at the breadth of the offering, and project spreads that let the work do the talking.
Thanks for designing the SMP Annual. Whenever we present this to a new client, they always tell us how impressive it is. Clients absolutely love it.
Could your marketing do with this kind of attention?
Tell me where you are now and I will tell you honestly what I would do first.