SMP Group
An exhibitions and events brochure that became a lead generation staple
Planning, copywriting and design for a new team that needed to introduce itself properly.
The brief
SMP Group wanted a brochure for their newly formed exhibitions and events team, to raise awareness of the products and services it offered.
It had to stay in keeping with SMP's existing group branding while carrying enough personality of its own to appeal to a different audience, and work both as a leave-behind in meetings and as an emailable document.
What I did
- Brochure planning.
- Copywriting.
- Image collation.
- Brochure design and artworking.
The result
- The brochure became a staple of the team's lead generation activity, used by the sales team in prospect meetings and by email.
No performance percentages are claimed for this project, because none were measured.
Inside the brochure
A leave-behind that had to look as considered as the work it was selling.
This is the most professional brochure I've ever seen.
Related
Could your marketing do with this kind of attention?
Tell me where you are now and I will tell you honestly what I would do first.