Three Point
An SEO-led Learning Centre that reached page one in four months
An inbound content hub answering the questions customers actually ask, built on their own website.
- 4 months
- from launch to page one
- 1 to 4
- ranking positions on competitive terms
- 1 to 2
- new articles published every month
The brief
Three Point wanted an inbound marketing strategy in the form of an online Learning Centre hosted on their own site, giving unbiased answers to common customer questions and drawing new visitors in.
What I did
- I worked with their business development team to brainstorm the questions customers actually ask, which gave an immediate list of topics.
- I wrote independent content and turned summarised material from their team into web-ready copy, publishing one to two new articles a month.
- I built a new website section to house it, structured so it could keep growing.
The result
- Within four months of going live they ranked on page one of Google in positions one to four for competitive terms including sustainable retail displays, eco-friendly retail displays and environmentally friendly retail displays.
- Organic visitors were up overall, and more sales enquiries came in as a result.
Inside the Learning Centre
A growing library of articles, built to be read wherever the question comes up.
Could your marketing do with this kind of attention?
Tell me where you are now and I will tell you honestly what I would do first.