Insights
Short, practical pieces on the questions SME owners and marketing managers actually ask me.
Written from the work, not from a content calendar.
Audits and measurement · 8 minute read
A marketing audit is not a list of everything that is wrong. It is a structured look at where the money goes, what it returns, and which few changes will make the biggest difference.
If there is something you would like covered, send it over. Client questions usually make the best articles.
How to build a marketing plan that survives a busy quarter, and what to do when priorities keep changing.
Working out what your marketing is really delivering, and which numbers are worth putting in front of the board.
Saying something specific enough that the right buyer recognises themselves in it.
Where SMEs get the best return, and the spending habits that quietly drain a marketing budget.
Send your question over. If it is a good one, it will probably end up as an article too.