Insights
Short, practical pieces on the questions SME owners and marketing managers actually ask me.
Written from the work, not from a content calendar.
Manufacturing and engineering · 9 minute read
Engineering firms rarely lose on capability. They lose because the buyer cannot tell what they do. Here is how to fix that without turning the work into marketing fluff.
Manufacturing and engineering · 9 minute read
Most manufacturers have marketing activity and no marketing strategy. Here is how to build one that holds up when the quarter gets busy and the cycle runs for years.
If there is something you would like covered, send it over. Client questions usually make the best articles.
How to build a marketing plan that survives a busy quarter, and what to do when priorities keep changing.
Working out what your marketing is really delivering, and which numbers are worth putting in front of the board.
Saying something specific enough that the right buyer recognises themselves in it.
Where SMEs get the best return, and the spending habits that quietly drain a marketing budget.
Send your question over. If it is a good one, it will probably end up as an article too.