Insights
Short, practical pieces on the questions SME owners and marketing managers actually ask me.
Written from the work, not from a content calendar.
Budget and planning · 12 minute read
Most marketing plans are written once and never opened again. Here is a template that fits on a few pages, plus what belongs in each section and what to leave out.
Budget and planning · 7 minute read
Benchmarks for UK SME marketing budgets, how to split the money once you have set it, and worked examples at £1,000, £3,000 and £5,000 a month.
If there is something you would like covered, send it over. Client questions usually make the best articles.
How to build a marketing plan that survives a busy quarter, and what to do when priorities keep changing.
Working out what your marketing is really delivering, and which numbers are worth putting in front of the board.
Saying something specific enough that the right buyer recognises themselves in it.
Where SMEs get the best return, and the spending habits that quietly drain a marketing budget.
Send your question over. If it is a good one, it will probably end up as an article too.