Social media · 8 minute read
How to do a social media audit: a step by step process for SMEs
The ten step process I use to work out whether social media is earning its place, and what to change first when it is not.
Read the articleAugust 2026
Insights
Marketing thinking, written for people who have a business to run
Short, practical pieces on the questions SME owners and marketing managers actually ask me.
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Written from the work, not from a content calendar.
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What I write about
If there is something you would like covered, send it over. Client questions usually make the best articles.
Strategy and planning
How to build a marketing plan that survives a busy quarter, and what to do when priorities keep changing.
Audits and measurement
Working out what your marketing is really delivering, and which numbers are worth putting in front of the board.
Positioning and messaging
Saying something specific enough that the right buyer recognises themselves in it.
Doing more with a small budget
Where SMEs get the best return, and the spending habits that quietly drain a marketing budget.
Would rather just ask me directly?
Send your question over. If it is a good one, it will probably end up as an article too.